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Sustainable energy company Zelfstroom has taken over installation company Atama Solar Energy in Elst. Zelfstroom and Atama have been working closely together for years, specifically for installations in (South) East Netherlands. With the acquisition Zelfstroom strengthens its national installation capacity and reinforces its position as market leader in the field of solar panel rental in the Netherlands.

The Netherlands faces a huge sustainability challenge, while investing in home sustainability is financially not feasible for many households. It's these households that are hit hardest by the current high energy prices and need a solution. The rental solutions offered by Zelfstroom make sustainability accessible to more households. This also benefits the acceleration of the energy transition.
The acquisition of Atama is in line with the strategy of AutoBinck Group, the owner of Zelfstroom. That strategy also focuses on accelerating the decentralized energy transition. With this acquisition, Zelfstroom is prepared for the growing demand for solar panels in the Netherlands.

Realizing ambitions

"I am very proud of this acquisition because it enables us to meet the enormous demand for solar panels even better", says Pieter Bakhuis, CEO of Zelfstroom. "Atama stands for expertise, craftsmanship and a strong local brand. I am convinced that the combination of Zelfstroom and Atama offers opportunities for further professionalization and for growth opportunities for employees."
Allard Dijkstra, former owner of Atama: "From the very first conversation it felt right. With Zelfstroom we have found a company with which we can realize our ambition to make a substantial contribution to making the Netherlands more sustainable. I therefore see this acquisition as a confirmation of our quality and expertise and foresee a bright future for our current and future customers and employees."

About Zelfstroom

Zelfstroom is the market leader in solar panel rental in the Netherlands. Through the acquisition, the company grows to 225 employees. Zelfstroom has an idealistic mission: to accelerate the energy transition and pass the earth cleaner. The sustainable energy company believes that everyone should be able to switch to solar energy without investment and for this reason provides private and company roofs with solar panels. The organization has been officially B Corp certified since 2018 because of its special impact on the environment, transparency and corporate governance. Zelfstroom is a hundred percent subsidiary of the AutoBinck Group and is part of the energy division that shares Zelfstroom's sustainability focus. For more information:

About Atama

Atama Solar Energy is a dynamic and forward-thinking installation organization with a focus on solar energy. Since 2009, Atama has been an expert in installing solar panels for both individuals and businesses. Atama is one of the top 5 installers in the Netherlands. For more information:

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