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Mobility company AutoBinck has taken an interest in the Dutch scale-up SafeDrivePod, the innovator preventing smartphone use behind the wheel.


One in four traffic accidents is caused by distraction while driving. Six thousand people are killed on the roads in Europe every year, and the cost to society resulting from smartphone use while driving is increasing. The smart technology of the Dutch company SafeDrivePod prevents distraction to drivers caused by phones.

Founded in 2016, SafeDrivePod is a leading global player in preventing smartphone distraction, with users in over 20 countries. The company works with international insurance and leasing companies to reduce the number of claims and insurance premiums, and with fleet owners investing in the safety of their employees. More than 100,000 SafeDrivePods have been sold to date.

  • "“We have gained a solid partner with AutoBinck, allowing us to accelerate our growth and contributing to our aim to become a standard item in every car produced.”"

With Autobinck, an investor has been found that shares the firm’s vision of preventing as many road deaths and injuries as possible. Co-founder Paul Hendriks of SafeDrivePod: “We have gained a solid partner with AutoBinck, allowing us to accelerate our growth and contributing to our aim to become a standard item in every car produced.”

Paul Zekhuis, CEO of AutoBinck: “SafeDrivePod’s services are highly complementary with the other telematics solutions already offered by AutoBinck and in line with our aim of further developing innovation in mobility through concrete propositions for large fleet owners”. SafeDrivePod will become part of Mobinck, AutoBinck’s new mobility company.

Corona-tracer

In addition to solutions to minimise distraction while driving, SafeDrivePod launched its Corona tracer after the Coronavirus pandemic broke out. Co-founder Erik Damen of SafeDrivePod: “We quickly converted one of our existing products into a measuring instrument that tracks all the contacts of employees who have been within 1.5 metres of an employee with a tracer. It does so without the need for GPS or a smartphone and with maximum privacy. There is great interest in this technological solution worldwide. As a result, we not only offer safety on the road but also in the workplace”.

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