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Our companies work to simplify and increase the flexibility of your mobility. The automotive industry is in our DNA and serves as the foundation for our current activities. As a family business we are looking ahead, too, and increasing our focus on smart mobility solutions, so that you can get from one place to another more efficiently and more sustainably. And at the same time, we are constantly searching for new forms of mobility. Through innovation and responsible entrepreneurship – including efforts to make energy more accessible to all – we are working hard to build your future and ours!

Our Mission

Innovative mobility for a better future

  • 01 Innovation & inspiration, agile & flexible, strategic options open.
  • 02 On the move, origin of business, responding to change.
  • 03 Ambitious, entrepreneurial, continuous and measurable improvement.
  • 04 People, society and environment; continuity as a (family) business.

Our core values


People and shared connections are our key focus

We are always looking to forge new connections. We do this by undertaking activities that meet the needs of our clients and by developing those activities together with clients. And people outside our organisation are not the only ones we pay attention to: we also consider the well-being of our employees to be a primary concern. By looking for ways to connect our activities, we encourage employees to collaborate and develop enthusiastic engagement with the greater whole.


Entrepreneurship sets the tone

Entrepreneurship is the basis for our success. We therefore feel it is important to give our people space to take independent decisions and develop initiatives of their own. Because we've structured our organisation in a decentralised and informal way, decision-making can take place at the lowest possible level. That makes us efficient, agile and able to quickly respond to rapid, successive changes in the market.


Innovation and creativity are vital and necessary

To safeguard the continuity of our family business, it is vital that we are capable of changing when the situation calls for it. Pursuing innovation both internally and externally, with regard to new resources and new activities – of which digitisation is a crucial element – is needed to ensure our divisions are ready to face the future. Bold thinking, creativity and critically evaluating the viability of current activities are all inextricably woven into our DNA.


A long-term focus is second nature to us

We focus on continuity, which is why we must maintain the financial health of our business. Results are important, but a company should always keep an eye on the horizon. It is essential to remain relevant for the next generation and other stakeholders. We want to establish an international group with strong visibility and significance. But at the same time, we are building for keeps, without any hasty ‘buy-grow-sell’ ambitions. We are here for the long term: it's who we are.


Sustainability is a top priority

This long term cannot exist without consideration for the greater whole, or without our focus on society and the environment. We want our activities to be sustainable and socially responsible. In everything we do, we strive to minimise our impact on the environment as much as possible and to take the interests of minority groups into account. Through our services and products, we support our clients as they enhance the sustainability of their operations. At the same time, we also supply the consistent real-time insight they need in order to coordinate long-term policies.

Facts & figures



Years of experience

AutoBinck was founded in 1907 and has more than 110 years of automotive experience.




The total turnover of AutoBinck amounts to more than 1 billion euros on an annual basis.



Every day 1,500 people within all AutoBinck companies work on your mobility.



A total of 75 operating companies operate within the 4 divisions of AutoBinck.


Active in 31 countries

Our international ambition has so far ensured that we are active in more than 30 countries.


Office countries

AutoBinck now has physical offices in 9 European countries.

People and mobility. Our passion drives us forward.

We want to make mobility simple and accessible for you and the world around you. That's what we stand for and what we work to achieve, each and every day. Our more than 1,500 colleagues share a passion for mobility and complement one another's strengths with their knowledge, experience and new ideas. In this way, we arrive at innovative, sustainable forms of mobility that effectively serve your needs and put a smile on your face!

Our growth through the years

When you've become successful, it's good to know which factors contributed to that success. Learning from your past enables you to prepare even more effectively for the future. Like any company, we therefore know exactly which moments in our history were decisive in terms of our growth. As a result, we have a clear picture of where we came from. And we can show you how we developed into the strong mobility company we are today.

1907 Establishment

Our family business was officially launched when we began selling Mercedes at the AutoPalace in The Hague.

1930 Expansion portfolio

We expanded our portfolio to include the Czech brand ŠKODA. Auto sales would increase significantly in the years that followed!

1950 Relocation to the Binckhorstlaan

The move to the new, modern office on the Binckhorstlaan in The Hague was perfectly aligned to our growth and ambitions in the post-war period.

1969 International brand

Rolf Lauret introduced Mazda in the Netherlands. This was how we got our start as importer of a major international brand.

1980 Big expansion

AutoBinck grew rapidly and our headquarters grew, too. A portion of the harbour was drained to accommodate a major expansion of the building.

1990 Ambition outside the Netherlands

Our ambition led us to expand beyond the Netherlands. The first step was to begin importing Mazda cars into the Czech Republic and Slovakia. We then expanded our import and retail activities to include multiple Central European countries. With that, a much larger geographic footprint became a reality for us.

1996 First step in the lease market

With the acquisition of Business Lease, we took our first step in the lease market – an important measure aimed at diversifying our portfolio. Business Lease quickly established branches in a number of Central European countries as well.

1999 Huge boost

The acquisition of the Hyundai importership for the Netherlands provided a massive boost to our car import and retail division. In the years that followed, AutoBinck also gained authorisation to import Hyundai vehicles into various countries in Central Europe.

2000 Parts division

The acquisition of automotive material wholesaler Brezan marked the start of our Parts division and a further diversification of our activities.

2004 Mitsubishi

A new brand was added to our import activities: Mitsubishi, in both the Czech Republic and Slovakia.

2008 Loss Mazda Importship

To our sorrow, we lost our Mazda importership after 40 successful years when the manufacturer decided to manage their own imports across all of Europe.

2011 Expansion of activities

We expanded our activities to Hungary. We also continued to expand our brand portfolio by obtaining distribution rights for Jaguar, Land Rover and Range Rover.

2014 New office

After almost sixty years, we exchanged the building on the Binckhorstlaan for a new office at the Forepark in The Hague. This year, Brezan was once again quite active in acquisitions and, in the years that followed, turnover grew to some €300 million annually.

2015 Trend break with the past

A strategic interest in The New Motion represented a break with the past. In search of new forms of mobility, in the years that followed we invested in and acquired companies including SnappCar, Zelfstroom, Radiuz, Fleet Support, ROI Fleet, Toogethr, XXImo and Gloriant.
Unfortunately, 2015 was the year we also said goodbye to our successful Hyundai import operations in the Netherlands. This was due to the manufacturer's decision to begin managing distribution in all major European countries themselves.

2016 New divisions

In addition to the takeover of mobility card company Radiuz, the first step towards energy followed in that year. We are taking a strategic interest in Self-flow. All our new activities will be bundled in the new Smart Mobility division.

2017 Own start-ups

In addition to various investments, we also set up a number of our own start-ups such as Bynco, Moove and

2018 Go ahead

We acquire Fleet Support, the market leader in Fleet Management. To take over the number 2 in the ROI Fleet market a year later. We are also expanding our interest in Zelfstroom and we are acquiring various wholesalers in car parts from our parts division.

2019 office WTC Utrecht and sales parts division

After a period of solid growth, we decide to sell our Parts division. In that year Business Lease Nederland also enters into a joint venture with Terberg Leasing and together they form the Terberg Business Lease Group. With the move to our new office in the World Trade Center in Utrecht, we also leave The Hague in that year.

2020 Sustainable future

We acquire Fleet Support, the market leader in Fleet Management. To take over the number 2 in the ROI Fleet market a year later. We are also expanding our interest in Zelfstroom and we are acquiring various wholesalers in car parts from our parts division.

2021 International mobility

We are spreading our wings further with the acquisition of Gloriant in Belgium. A company active in Fleet Management Software with customers in no fewer than 26 countries.