Martinistad and Donar – MINI to MAXI
How do you fit a very tall basketball player into a MINI? Groningen's Martinistad managed it. This car dealer racked up a lot of publicity with its delivery of eleven MINI Clubman cars to players from five-time national champions Donar. These guys have an average height of over two metres.
Frans Ober, Director of Martinistad, says that the collaboration with Donar was a deliberate choice. ‘MINI and Donar both stand for innovation, success, performance, an exciting experience and history. An evening watching Donar is a terrific experience – the atmosphere is fantastic, and MINI fits the package perfectly.’
Delivery of the MINIs was only logical following the sponsorship deal that had been signed. Martinistad will be Donar’s partner and shirt sponsor for the next four seasons. ‘The MINIs sport the team logos and the names of the players who drive them. And on the side, there is a proud mention of Martinistad as Donar’s sponsor’, adds Robin Kruse, Commercial Manager of Martinistad.
Donar TV filmed the delivery. You can view the video at: https://youtu.be/M51v6nNHGVw