Car Distribution & Retail

Car Distribution & Retail

AutoBinck has a long and rich history as the importer of various car brands into Europe.

Mazda’s decision in 1968 to entrust its import and distribution activities in the Netherlands to AutoBinck was of particular strategic importance. In 1991, the company broadened its field of activity to include the former Czechoslovakia after the fall of the Iron Curtain. Today, the company operates four large Mazda dealerships in three countries. Since 1968, AutoBinck has sold 655,000 Mazda vehicles on the European market.

At present, AutoBinck is the importer for Mitsubishi and Hyundai, which it does via its Imports division in the Czech Republic, Slovakia, Hungary and Slovenia. We work closely with manufacturers to achieve good sales figures, market shares and customer satisfaction. Our experienced local teams can be relied on to represent the interests of manufacturers in the market, aided by effective sales, marketing, dealer and customer management programmes. This approach, combined with our strong financial position and long-term investments, assures manufacturers’ envisaged results.


This division includes dealerships for various brands in Rotterdam, Groningen, Assen, Nieuwe Pekela, Prague, Brno, Karlovy Vary, Bratislava, Budapest and Ljubljana. From the 15 dealerships in these locations, we represent the following brands: BMW, Hyundai, MINI, Mitsubishi, Mazda, Ford, Fiat (authorized service center), Volvo, ŠKODA, SEAT, CUPRA, Volkswagen, Audi, Citroën, Opel and Peugeot.

We take care to ensure that the right people are in the right roles at these franchised dealerships. Our people are passionate and adopt a customer approach that is appropriate for each brand.

From the Retail platform, we use a series of KPIs (key performance indicators) to measure results on a daily basis in order to maintain the effectiveness and efficiency of our activities at all times.

This management approach and well-established organisational structure enable us to offer manufacturers and OEM suppliers a highly capable distribution channel in the automotive industry.

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