AutoBinck one of the best Mitsubishi distributors

AutoBinck one of the best Mitsubishi distributors


Mitsubishi Motors Corporation (MMC) has honoured AutoBinck as one of the best distributors. That is due to the particularly strong sales results in the Czech Republic (+ 91%) and Slovakia (+ 67%) where AutoBinck, with the operating company Auto Palace, handles the import of Mitsubishi.


During the annual Mitsubishi Motors General Distributors Meeting (GMD) held in Tokyo end of October 2015, Chairman/CEO of Mitsubishi Motors Corporation (MMC) Mr Osamu Masuko invited TOP representatives from Mitsubishi Motors Distributor´s best performing markets including AutoBinck representative, Statutory Director of M Motors CZ/SK Mr Richard Kopečný, to join him on the stage for the Sake Barrel Ceremony called “Kagami Biraki”. Doing this, MMC´s Chairman Masuko expressed the honour to the best performing Mitsubishi Motors Distributors companies such as AutoBinck and recognized their excellent sales results achieved in the previous year.

GDM 2015 was attended by 170 representatives of Mitsubishi Motors Distributors worldwide, but only best of them had the opportunity to take part in this old traditional Japanese ceremony of breaking barrels and tasting Sake. With retail sales increase +91% in Czech Republic and + 67% in Slovak Republic in FY 2014 and 3 207 units sold, AutoBinck representative joined the most honourable place next to MMC´s Chairman Osamu Masuko helping him to break the main Sake barrel.

Kagami-biraki is a ceremony performed at celebratory events in which the lid of the Sake barrel is broken open by a wooden mallet and the Sake is served to everyone present. Kagami refers to the lid of the Sake barrel and biraki means “to open” so Kagami Biraki literally means “opening the lid.” Because of the lid’s round shape, the kagami is a symbol of harmony. The Kagami Biraki, therefore, represents an opening to harmony and good fortune.
The ancient Japanese sake barrel ceremony Kagami Biraki is believed to go back to the feudal age when warriors got together to celebrate the beginning of a war and broke open a barrel with Sake. The fourth Tokugawa Shogun was the first one to hold the “Kagami Biraki” ceremony 300 years ago. Before going to war he gathered his daimyo in his castle to break open a sake cask. The battle was successful, so from there on a new ceremony was born. Today the breaking open of a wooden sake barrel with a hammer epitomizes the start of a sacred ceremony or special occasion, the beginning of a new endeavour in life or business and the strengthening of friendship.

Martin Krob, General Manager at M Motors CZ&SK said: “In FY2014, we have made impressive and sustainable progress and we are delighted to have broken a few of our own records in FY2014 with FY2015 targeting to achieve even better results. FY2014 being the company´s most successful since AutoBinck took over the Mitsubishi passenger cars import in Czech and Slovak Republics in 2004.”
“There is a big motivation and great feeling across the whole Mitsubishi network in Czech and Slovak republics. This gives us even more confidence while launching new Mitsubishi model in the second half of 2015 such as the all-new L200 pickup truck and the thoroughly redesigned & re-engineered Outlander ranges. This reflects the fresh direction Mitsubishi Motors is taking in terms of quality and refinement of our vehicles and we can´t wait to share them with Czech and Slovak customers in the months to come.” adds Martin Krob.

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