Electric mobility is on the rise across the board

Electric mobility is on the rise across the board

15-04-2016

Participants from 57 countries submitted a total of 5,200 products for the Red Dot Award: Product Design 2016, with the international panel of judges selecting the ‘lolo’ electric charge point from The New Motion as the ultimate winner due to the product design’s high quality standard. This exceptional victory testifies to the fact that Dutch organisations are playing a prominent role in the ever-expanding world of electric vehicles.

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The initiative from The New Motion to design a charge point that is not only innovative and high-quality but also functionally appealing is one that came about as a result of a collaboration between The New Motion, Studio Floris Schoonderbeek, design studio DUNC and the design agency Sinds 1416. “If driving electric vehicles is to become a reality throughout the world, then in a broad sense we need to look at smart, flexible charging solutions. This award testifies to the fact that there is increased attention on both the quality and the ‘beauty’ of charging infrastructure”, says the collective.

Smart charge point
The lolo contains ingenious software that can communicate both with the batteries in electric cars and with energy suppliers, ensuring that the demand for and supply of energy are transparent. This means that smart charge points, various energy companies and electric car owners work together to create an efficient nationwide network, for both commercial and non-commercial use.  The fact that 25,000 lolos have already been installed in the Netherlands and abroad is clear proof of the success of this concept, The upshot is that The New Motion is making a significant contribution towards a growing European charging network.

“The winning submission is the third-generation charge point from The New Motion. This version blends technical ingenuity, compactness, aesthetic appeal and a high degree of quality in a single design”, says Sytse Zuidema, CEO of The New Motion.

Besides the commercial success of the lolo, the huge run on the Tesla Model 3 and the motion adopted for the driving of electric vehicles, this Red Dot Award now serves as further proof of the ever-increasing attention being paid to, and the popularity of, electric vehicles.

About the Red Dot Award
The Red Dot Award is organised by the Design Zentrum Nordrhein Westfalen in the German city of Essen. With over 10,000 entries each year spread across three categories—Product Design, Communication Design and Design Concept—it is one of the largest competitions in the world. The award was inaugurated in 1954 and is a highly respected international mark for designs boasting an extremely high standard of quality.